"A family based in North London is looking for an remarkable and experienced instructor to support their most junior child on his first steps to growing into an English gentleman."
When reading this listing, you might naturally miss the wording "beginning" as simple an expression.
But, it may be the most significant part of this distinctive position posting, as it seeks to recruit a tutor for a 12-month-old.
Numerous of responses have since been received since the anonymous family advertised their search for the £180,000 per year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the listing has gained interest in the media, with numerous wondering why?
Forward-Thinking Method
Adam Caller, CEO and founder of a global tutoring firm, which is helping the family in their hunt, stated that notwithstanding first skepticism, he found the concept "forward-looking", and "innovative".
When he consulted the family, he mentioned they recognized the unconventional nature of their demand, and how early in age their son is.
However, they clarified that they "didn't want to wait any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that age "cultural bias had already taken hold".
What exactly does the family indicate by "cultural leaning"?
It's "comprehensive", he responded. "The way you eat, the way you speak".
He stated the older sibling had picked up "very nuanced, body language" from the family, and had taken on their cultural ways. The family informed him they did not want this pattern to happen again with their new baby.
The intention: To hire a English tutor, who must speak with RP, to shape the baby from the very start.
Natural Absorption
"A lot of the development at the beginning here is somewhat acquired indirectly," stated the CEO.
It's via this natural absorption that the family are aiming the child will adopt the English characteristics they want to instil.
The consultant explained the tutor needed to be an individual who attended "the appropriate educational institutions – the same kinds of schools as the family hope to send their son to".
"The tutor must be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he said.
Money No Object
The family told Adam the chosen tutor should ideally also have knowledge of or interest in riding, skiing, the arts and music so as to inspire the child in a diverse set of interests.
Additionally though, he stated the family hoped the tutor to sign up the child on a range of lessons so the child would be "equestrian training and starting an musical instrument by the time they are about three years old".
In the family's perspective, guiding their son become a "UK sophisticate" will bring about achievement and create opportunities.
"Considering the advantages and disadvantages of that, because it's undoubtedly a status symbol," he comments.
Yet, notwithstanding all this guidance in "UK identity", could the child adopt alleged cultural leaning from the globally influenced family he lives with anyway?
"Yes", said he. "The family realize this could fail, but they've just taken the perspective of, 'we should try and let's go as quickly as we can', because the cost of it is not relevant," he said.
Idealistic and Unrealistic
Several in the education sector who share these doubts.
Another CEO, CEO and founder of a tutoring service, who provides private tutors, stated that "the development of embracing two identities, or indeed, forming one's identity, is something that must be grown into, not designed."
He noted that he had relocated from China to the UK at the age of seven, and had been educated experiencing and embodying two backgrounds. He continued to be educated at Cambridge University.
"The notion that an individual can function as a embodiment of English culture, a person who can in some way transplant the qualities of a British gentleman to a infant child, seems to me naive and unfeasible," he commented.
"In my experience, employing a quintessentially British tutor from infancy will not automatically achieve the goal they desire.
"I did not have that kind of mentor, and yet I have been privileged enough to experience several of the situations they desire for their son."
He added: "The fact is, cultural identity can not be forced from the external environment; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Of course, Britishness is something the CEO thinks can be taught – and marketed.
"In my view the reality that the world holds us in this light is something that we should be cherishing|valuing|appreciating
